Nia Ruiz is a bridal and evening dress brand based in Peru, known for creating stunning gowns. The brand’s owner had a clear vision for her existing serif logotype, but she sought a more polished and versatile version that better matched the brand’s elevated yet timeless aesthetic.

The problem: While Nia Ruiz’s branding worked, it lacked the flexibility and modernity required to grow with the brand. The original serif logotype needed refinement to feel more professional and adaptable to various applications.

The solution: We refined the brand’s logotype with a bolder, wider, and more modern serif, perfectly aligning with the elegant yet forward-thinking nature of Nia Ruiz. We also developed a suite of versatile branding elements, including descriptors and monograms, allowing the brand to seamlessly apply its new identity across different platforms and materials. This fresh iteration maintained the elegance of the original design while enhancing its professionalism and adaptability.

Check them out / IG: @niaruizbridal / @niaruizvestidos