Tyra came to me with ambitious goals for her brand, seeking to create a cohesive identity that accurately represents her lifestyle and encompasses all her offerings.

The problem: Tyra's brand lacked clarity and order, making it difficult to understand her target audience. She needed a structured brand hierarchy to support future expansion and a clear message that resonated with her ideal clients. Additionally, there was a disconnect between her content and services, positioning her as a content creator without a revenue model.

The solution: Through a comprehensive audit, we identified key challenges and opportunities for A Bougie Lifestyle. We designed a brand structure that would allow for strategic content creation and better communication with potential clients. We positioned Tyra as an interior design expert, using her content to promote lower-ticket services and products.

We crafted the tagline, "To host is to take care of people—physically, mentally, and spiritually," along with a manifesto that defines her brand's core values. A cohesive brand system was created, including logos, colors, and fonts for consistent application. The overall feel of the brand is moody, warm, inviting, and reflective of Tyra’s style as an interior designer.

Check them out / IG: @abougielifestyle