Lauren, a wedding photographer based in Hammond, LA, envisioned a unique space in her newly built greenhouse—a venue for small events, photo sessions, and workshops. While she had a name, Flora Sol needed a cohesive identity to effectively introduce this new offering to her photography clients and the community.

The problem: As a new venture, Flora Sol lacked an established brand identity and messaging that clearly communicated its purpose and the experience it offered to clients.

The solution: We crafted the tagline “Where Film Meets Flora,” reflecting Lauren’s film photography and the greenhouse’s floral backdrop. Drawing inspiration from Tuscan aesthetics, we focused on creating a visual identity that evokes elevated farm vibes with romantic, European charm. The art direction emphasized light and shadow play, incorporating organic shapes and textures to capture the essence of slow living. This approach ensured Flora Sol resonated with her audience, celebrating the beauty of mundane moments and the art of gathering.

Check them out / IG: @florasolfilm