Pierina’s brand no longer reflected her passion for slow living and minimalism. She needed a new name, a refreshed look, and a clearer, more elevated message.

The problem: The brand felt disconnected and cluttered, with inconsistent visuals and a lack of elegance.

The solution: The rebrand introduced “Emma Rose,” a timeless name with personal significance, alongside the tagline, “More Slow Living & Flower Giving,” capturing the essence of intentional living. The brand’s graphics were elevated, the content strategy was simplified, and a cohesive photography style was developed to create a consistent, visually appealing identity that resonates with her audience.

Check them out / IG: @emmarose.pe

BRAND STRATEGY

NAMING + TAGLINE

BRAND IDENTITY

CONTENT STRATEGY

TEMPLATE CREATION