Diego, the founder and heart of Foodney, approached me to elevate his brand’s identity and messaging. Driven by his passion for helping others, especially animals, Diego wanted Foodney to reflect its bold mission and connect with a broader audience.

The problem: Foodney’s brand lacked the cool factor and cohesive message to match their ambitious goals. Although the mission was powerful, the existing identity, content, and packaging failed to engage the audience effectively or tell the brand’s story.

The solution: We revamped Foodney’s brand by positioning Diego as the face of the company, amplifying their message to inspire action. We developed a vibrant and sophisticated color palette featuring blues, bright pink, and a neon pop, which brought the brand to life. For packaging, we transitioned from doypacks to eye-catching boxes with lateral product photography, ensuring Foodney stands out on supermarket shelves. Additionally, we implemented a robust content strategy aimed at building community, driving brand awareness, and staying relevant through seasonal campaigns.

Check them out / IG: @foodney