Vanessa Podestá, a family photographer, had a unique style but lacked cohesive branding to reflect it. Without a defined logo, fonts, or color palette, she felt lost when curating images or creating promotional materials.

The problem: She needed a brand system to bring order, consistency, and direction to her work.

The solution: A versatile brand identity was developed, complete with multiple logo variations for flexibility. Her fonts, color palette, and visual elements were chosen to reflect her warm, approachable style. Additionally, her portfolio was curated to align with the new branding, giving her a clear path for future projects. Her new tagline, “Retratando familias, bebés y panzas” (Portraying families, babies, and bumps), adds a personal, intimate touch to her brand, making it feel warm and family-oriented.

Check them out / IG: @vanessapodestaphoto