Journal
Are journals dead?
Maybe.
But just in case they aren’t, and you stumble across an entry, I hope you find something…
Anything.
A bit of inspiration, some encouragement, or maybe that thing you didn’t even know you needed. Whatever it is, I hope it speaks to you.
And if it does…
Well, then it’s all worth it.
How to use Storytelling on a Smaller Scale
Storytelling isn't just for deep-pocketed brands. Stick with me, and I'll show you how to sprinkle some storytelling magic on your brand, no matter the size with 10 prompts to get you started ASAP.
The Difference Between Branding and Visual Identity
Since the late 80s, when the term "brand" first made its debut, its meaning has taken a wild ride. Nowadays, its elusive concept has stirred up a bit of chaos in the design realm, making it a challenge to neatly categorize services.
Are You In Love With Your Business?
Are you in love with your business? Do you love the way it functions? The way it’s seen? Many people with exceptional services and products mistakenly believe their product will speak for itself, but this is only partially true. People often judge a brand based on its presentation, even if they don't mean to.
Attracting Your Ideal Audience Is A Lot Like Dating
Attracting your ideal audience is a lot like dating. It's not about forcing someone to be with you, it's about drawing them in and seeing if they're the right match for you. It's a dialogue of getting to know one another until feelings become involved. Brands abide by the same rules.
A Founder’s Purpose is not a Brand’s Why
We are all born with a purpose. Something inherently attached to the core of who we are that moves us into action. Something so abstract that it feels almost impossible to put into words, but that makes us happy when we act on it.
5 Tips To Bring Humanity To Your Brand
If you are a small business, you can infuse your brand with humanity in a way that big corporations try, but can’t. Here are 5 ways to make your brand more human, right now.
Love Letter To Notion
Notion was the answer I was looking for. What I love most about it, is that its interface is so simple, that it can be as easy or as complex as you want it to be.
Listen To Your Self-Brand Audit
Your gut is telling you that something in your business is not right. Maybe it is not completely wrong, but it can definitely, be better.
The Human Factor In Branding
All brands have a human side and a business side, and you need both to have a successful company. Yup. BOTH. The business side focuses on nailing your product or service, and making it profitable.
4 Tips To Help You Inspire Others Through Leadership
Being able to inspire others and position yourself as a leader is in my humble opinion the best kind of marketing you can opt to do. Of course, that means you are going to have to generously give to receive, but leaders focus on the greater good, on the big-picture change they are trying to achieve.
Start Your Brand With Brand Strategy First
Starting a brand requires strategic thinking. It isn’t just coming up with a name, colors, and a catchy tagline. You should at least answer a few questions that define your brand’s values to create an intelligent representation of it.