Journal
Are journals dead?
Maybe.
But just in case they aren’t, and you stumble across an entry, I hope you find something…
Anything.
A bit of inspiration, some encouragement, or maybe that thing you didn’t even know you needed. Whatever it is, I hope it speaks to you.
And if it does…
Well, then it’s all worth it.
Why Strategic Design Matters
We often see brands sharing messages like “Buy our product,” “Buy it from us,” or “If you buy my product, you will be _____. These messages align directly with what, how, and why should you care. However, the key lies not only in the content of these messages but also in the consistency of their delivery. It’s not just about what you say, it’s about how you say it.
How to use Storytelling on a Smaller Scale
Storytelling isn't just for deep-pocketed brands. Stick with me, and I'll show you how to sprinkle some storytelling magic on your brand, no matter the size with 10 prompts to get you started ASAP.
The Difference Between Branding and Visual Identity
Since the late 80s, when the term "brand" first made its debut, its meaning has taken a wild ride. Nowadays, its elusive concept has stirred up a bit of chaos in the design realm, making it a challenge to neatly categorize services.
Difference Between Customer Satisfaction & Delight
Customer satisfaction and customer delight are not interchangeable terms, but both are important in creating a successful customer experience. They are essential in creating customer loyalty, which can eventually lead to brand ambassadors. This is why I want to define both terms for you, so you have a clear understanding of each and how they can benefit your brand.
Are You In Love With Your Business?
Are you in love with your business? Do you love the way it functions? The way it’s seen? Many people with exceptional services and products mistakenly believe their product will speak for itself, but this is only partially true. People often judge a brand based on its presentation, even if they don't mean to.
Start Your Brand With Brand Strategy First
Starting a brand requires strategic thinking. It isn’t just coming up with a name, colors, and a catchy tagline. You should at least answer a few questions that define your brand’s values to create an intelligent representation of it.