10 Tips For Content Creation
I have to be honest with you, content creation for my brand has never been an ‘easy’ task for me. 🙈 Not because I am unorganized or have no ideas in fact, creating content for clients has seemed to be a LOT easier. Up until recently, I couldn’t figure out why.
Well, I had it all WRONG. The moment I shifted my perception of the platform, I realized my mistake. Just like Google is a tool for searching, and Trello is a tool for organization; social media platforms are tools for connecting.
“The moment I started thinking about this tool as a bridge where I could share, talk and help my audience; content ideas started flowing my way.”
Social Media is a Bridge
In the case of a business, the platform was built to bridge brands with their audiences and allow them to interact in a closer, more relatable manner. So, if I am a real business and not doing exactly that, then having a social media account is a waste of my time.
The moment I started thinking about this tool as a bridge where I could share, talk and help my audience; content ideas started flowing my way. Suddenly, being a perfectionist about the grid (colors, spacing, feel, etc.) started feeling dumb, and planning ahead for content that actually helps others made a lot more sense.
10 TIPS TO GET YOU STARTED
Get in touch with your audience's pains
When you are thinking about your ideal audience, content becomes so much easier to create. I recommend creating avatars of people that represent your ideal audience so you can get to know them. Understanding their struggles and what they go through will make you more empathetic and your content will consequently speak directly to them in a way that they feel identified, heard, and seen.
Identify how you can be of help
Write valuable content for your audience. Maybe explain something you know very well that can come across as confusing or overwhelming for someone on the outside. Think about your process, the before and after, and how you can offer knowledge that can help those transitions. What questions do your clients ask themselves, or what can you offer that helps them in any way? You can also take notes of the most frequently asked questions and answer them.
Set monthly or weekly goals
Stay in touch with why are you on the platform. Having a clear why will help you battle burnout. (Which believe me, it will happen) Creating content knowing that it has a purpose that is tied to a strategy is much easier than improvising daily. Create a calendar that can hold you accountable, but at the same time don’t put a lot of pressure on yourself. Social media is a long game, so if you need a break, TAKE IT.
Do your research and gather inspiration
Ask yourself: What’s the best way to present this information in a way that can be digested and simple to understand? Pinterest is your friend. As well as imagery and a clear hierarchy of text. There is nothing worst than a giant wall of text with no headlines to be able to scan information quickly. Also, take notice of the type of content that makes you stop the mindless scrolling. Identify patterns and apply the same tactics to your own content. If worked for you, it will most likely work for others as well.
Stick to a few topics
Having multiple themes may confuse your audience about what your brand is about. Stick to a few and go deep. Get specific as well, going granular is a great way to expand on a theme without having to get too broad. Also, don’t forget you can totally repeat yourself. In fact, you should. People need to hear more than 10 times the same information in order to understand it. So don’t be afraid to rephrase captions, or say the same things in different ways.
Share your content when your audience is online
Unfortunately, great content gets buried all the time. So make sure to post when your audience is online and start socializing half an hour before and after you post something to get the most out of your reach. Reshare it to stories if it is a grid post as well.
Bucket your ideas in categories
Filter them and keep the best ones. Curated content is a must. Don’t fill the internet with more crap, there is already enough of that. I like to bucket mine based on what pillar they are: Know, like, trust, or sell. But you can also do this by themes, or by season. It is completely up to you, just keep yourself organized.
Create templates for formats that repeat
This is a HUGE time saver. CANVA is your friend. Let me say that one more time. CANVA is your friend. If you don’t know what this is, Google it and thank me later. I make Canva templates for all my clients and it makes their life so much easier.
Batch content for those days (or months) you are feeling uninspired
This is a hard one to do. I have never been able to batch more than a few. But that doesn’t mean you can’t. I see a lot of creators doing this, and having lots of success. Personally, I like to talk about my life and what’s happening at the moment as I experience it, so batching feels always random or off, but if you don’t have a personal brand I can see this working for you.
Have Fun!
IF YOU FOUND SOMETHING INSPIRING, INTRIGUING, OR ENCOURAGING IN THIS JOURNAL ENTRY—I WOULD LOVE TO KNOW!
Send me a message in the DMs or contact me to inquire about working together. I can’t wait to keep the conversation going.
