When done right, a new identity can feel like a new business
Sometimes you have the right strategy, the right audience, and the right product, but it still feels like you don’t have it all together. What you’ve built has become so good that your identity no longer reflects your brand. And that is a good problem to have. It means you might need to level up!
IF YOU ARE STRUGGLING WITH
Not Enough Graphics
01
Constant Tweaking
02
A little Brand Shame
03
Feeling Messy
04
Boredom
05
Leveling Up
06
Identifying with your Brand
07
Feeling Excited for the Future
08
Then, a new Identity
might be right for you.
What to expect
1 THE AUDIT
We can’t get better if we don’t know what we can do to be better. Understanding where we are now is key to avoiding a terrible execution afterward. The audit is meant to highlight the small and big fixes so that when the time comes, we learn from our mistakes and keep doing the things that serve us well.
2 THE MARKET
Nothing is created in seclusion. Our brand will live in a market surrounded by other options. It’s important to be aware of the market to find ways to stand out. When everyone zig, we should zag. Differentiation is a must, as well as research analysis to craft a positioning that makes sense and makes us stand out.
3 THE ESSENCE
No one says it better than Simon Sinek: “People don’t buy what you do, they buy why you do it.” Having clarity on your why allows you to know what you stand for and craft a message that will attract your kind of people. The people that believe what you believe. By the end of the process, you will have the right words to tell everyone what your brand is all about and shout it from the roof.
4 THE GLOW UP
A new identity can feel like a new business when done right. Good design is so much more than making something pretty. It is about aligning communication so you can attract ‘your people’ in the most effective way possible. Only consistency in how you show up for them creates trust, and trust leads to loyalty.
BASIC STRATEGY + DESIGN
Identity Essentials
INCLUDES:
Brand Exploration Questionnaire
Workshop of 1 hrs (Zoom)
Basic Brand Audit
Buyer Persona Creation (2-3)
Brand Core & Belief System
Values & Adjectives
Brand Personality
Moodboard
Logo Suite
Extra Brand Marks: Favicon, Monogram, Tagline, etc
Color Palette & Codes (HEX, CMYK, Pantone)
Font System
Brand Usage Guide
STARTING AT $2000
IN-DEPTH STRATEGY + DESIGN
Identity Collective
INCLUDES:
Brand Exploration Questionnaire
Workshop of 2 hrs (Zoom or In-Person)
Brand Audit (Zoom Presentation)
Competitive Analysis / Market Research
Buyer Persona Creation (2-3)
Positioning Statement
Brand Core & Belief System
Values & Adjectives
Brand Personality
Voice and Tone
Brand Architecture
PDF & Video Recording of Strategy
Moodboard
Logo Suite
Extra Brand Marks: Favicon, Monogram, Tagline, etc
Color Palette & Codes (HEX, CMYK, Pantone)
Font System
Business Card / Letterhead
Editable Canva Templates for Socials
Brand Usage Guide
STARTING AT $4000
A typical timeline looks something like this
PRE-WORK
Sign the Contract (Square)
Agree on Starting Date
Establish Payment Schedule / Pay Deposit
Fill up the Questionnaire (Notion)
WEEK ONE, TWO & THREE
Strategy Workshop (2 hrs+)
2 weeks of Development
Presentation of Strategy Document (Zoom or In Person)
WEEK FOUR
Changes to Strategy
Start on the Identity Development
WEEK FIVE & SIX
Presentation of Identity (via Loom)
Changes to Identity
WEEK SEVEN
Brand Applications Development
Presentation of Brand Applications
WEEK EIGHT, NINE & TEN
Changes to Brand Applications
Presentation of Brand Usage
Final Delivery of Files (Google Drive)
**Timelines will depend on availability and can be rushed for an additional fee.
OTHER DESIGN PRODUCTS
Packaging Design
Ideal for product-based businesses needing boxes, bags, labels, and stickers. These projects entail both design and printing expenses. I can assist you in exploring various material options and collaborate with your preferred printer. If you don’t have a printer, I can suggest one within your local area and budget.
Due to the endless possibilities, quotes for these projects are provided on a case-by-case basis.
Merchandising
When your fans start asking for cool stuff with your brand, it's time to think merch! There are so many fun ways to bring your brand to life, from tees and mugs to notebooks and candles, or anything else you can dream up.
Not sure where to start? Let's brainstorm together! I'll come up with ideas and mockups so you can dive into merch without the stress.
Custom Illustrations
Need your building to stand out in an illustration? Or want a series of drawings to explain a complex process? I've got you covered. My illustrations have a relaxed vibe with lovely textures that can be used on bags, merch, uniforms, and more.
Just send me your inspiration, and let's chat!
Vanessa Podestá - Photographer
“Ale is my dream professional. It has been a beautiful experience from start to finish working with you…
and all your aesthetic sense, input, and all the love, passion, and commitment you put into every square centimeter of your area of expertise..Thank you for making everything flow nicely and capturing what I needed so effortlessly. You did an amazing job, and thank you so so so much!"
