Brand Strategy turns fuzzy ideas into focused direction

Design without strategy is just decoration. A solid brand strategy is your foundation — rooted in research, aligned with your vision, and built to last. It’s how we uncover what truly sets you apart, so you can grow with clarity, consistency, and confidence. No more second-guessing. Just a brand that finally makes sense — and feels like you.

Brand Strategy might be for you if you’re feeling stuck, scattered, or unsure of what’s next

You’ve built something meaningful, but your brand doesn’t fully reflect it (yet). If any of this sounds familiar, strategy might be the missing piece.

  • You’re not clear on what makes you different — and it’s holding you back.

  • You keep tweaking your visuals and messaging — but nothing really sticks.

  • You feel a little embarrassed when people land on your website or IG.

  • You blend in, even though you know you’re different.

  • You’re growing… but not sure what the next level looks like.

  • You’re ready to evolve, but don’t know how to show that visually or verbally.

  • Your brand doesn’t feel like you anymore.

  • You can’t clearly explain what makes you worth the investment.

Let’s fix that — with a strategy that’s built around you.

What to expect

1 THE AUDIT

We can’t get better if we don’t know what we can do to be better. Understanding where we are now is key to avoiding a terrible execution afterward. The audit is meant to highlight the small and big fixes so that when the time comes, we learn from our mistakes and keep doing the things that serve us well.

2 THE MARKET

Nothing is created in seclusion. Our brand will live in a market surrounded by other options. It’s important to be aware of the market to find ways to stand out. When everyone zig, we should zag. Differentiation is a must, as well as research analysis to craft a positioning that makes sense and makes us stand out.

3 THE ESSENCE

No one says it better than Simon Sinek: “People don’t buy what you do, they buy why you do it.” Having clarity on your why allows you to know what you stand for and craft a message that will attract your kind of people. The people that believe what you believe. By the end of the strategy, you will have the right words to tell everyone what your brand is all about and shout it from the roof.

4 THE VISION + PLAN

Knowing where you are going isn’t enough to make it happen. You need a roadmap, a set of actions, a priority list. I will provide a tailored action plan to take you from point A to point B. One that fits your immediate needs and resources. A strategy you can’t execute will only cause frustration, this is why I don’t believe in cookie-cutter strategy templates. Every action plan considers your skill level and where you are in business.

SIGNATURE OFFER

Seasoned Strategy

INCLUDES:

  • Brand Exploration Questionnaire

  • Workshop of 2 hrs (Zoom or In-Person)

  • Brand Audit (Zoom Presentation)

  • Competitive Analysis / Market Research

  • Buyer Persona Creation (2-3)

  • Positioning Statement

  • Brand Core & Belief System

  • Values & Adjectives

  • Brand Personality

  • Voice and Tone

  • Brand Architecture

  • PDF & Video Recording of Strategy

STARTING AT $2500

A typical timeline looks something like this

PRE-WORK

  • Sign the Contract (Square)

  • Agree on Starting Date

  • Establish Payment Schedule / Pay Deposit

  • Fill up the Questionnaire (Notion)

WEEK ONE, TWO & THREE

  • Strategy Workshop (2 hrs+)

  • 2 weeks of Development

  • Presentation of Strategy Document (Zoom or In Person)

WEEK FOUR

  • Changes to Strategy

  • Final Delivery of Files (Google Drive)

**Timelines will depend on availability and can be rushed for an additional fee.

OTHER STRATEGY PRODUCTS

Expansion Strategy

This service is perfect if your brand has gone through some changes lately. This could be a transfer of ownership, an expansion of services, products, or a new market, the relocation of your company, or pivoting of some sort. We will reassess what you have and find ways to support you in this season of change best.

  • Will depend on the scope of the project, but most likely will include:

    • Discovery / Briefing Call

    • Strategy Call (2HRS)

    • Audit & Research

    • Strategy Presentation (PDF)

    • Action Plan* with next steps (PDF)

      **In the case that I am able to execute any of the steps of the action plan, a quote will also be provided with it.

    • A clear understanding of their brand foundations

    • A successful product, service, or prototype that is ready, or close to being ready (85%)

    • A budget of 3k+

The Quick Glance

The Quick Glance is a quick way to get virtual consulting services. Are there questions you want to answer or get my opinion on? Are you struggling with coming up with ideas, or would like to get a set of fresh eyes on a product, service, or offering? Maybe you DIY your website and want to make sure someone looks at it? These calls would be perfect for that.

    • Briefing Questionnaire

    • Video call via Zoom (2HRS)

    • Recording of Video Call

    • Loom Video with Recommendations

    • Previously have worked with Ale Now in strategy, branding, and/or consulting services

White Labeling Strategy

Brand Strategy is not everyone’s cup of tea. Even though it is important to offer this service in order to create branding that serves your clients right, you don’t have to learn the ins and outs, or worst, offer it but completely hate doing it. I created this offer to help you outsource this service without having to take your clients out of your ecosystem.

  • Will depend on the scope of the work and the areas that you need support. But could include the following:

    • Support on how to sell Brand Strategy

    • Strategy Workshop Call (2HRS) with the client, and designer present

    • Strategy Presentation Video Call with all parties present

    • Collaborative strategizing

    • Adaptation of Design Deck for presentation

    • Delivery of files (Indesign & PDF)

    • Support with client’s changes, questions, and answers after the strategy is delivered. (Max 1 Month)

    • Be a brand designer with 4+ years of experience

    • Offer branding packages of 5k or more

    • Value brand strategy and giving your clients what they need and not what they don’t

    • Treat your clients and employees with respect and consideration

HONEST WORDS

“Working with Ale Now was hands down the best investment that I could’ve made at this point in my business.”

“I had been running my business with an extremely vague strategy, and as much as I tried to work through things myself, I knew I needed an outsider’s perspective. After working with Alejandra on my strategy, I walked away with so much clarity in who I serve, why I serve them, an action plan, and overall excitement for my business to grow and step into this next phase. If you’re looking for the slightest bit of insight, look no further - Alejandra will give it to you AND MORE.”

—Esther Knox - Sereth Design

Ready to Bring Your Vision to Life?

Ready for a brand that feels like you — and works like magic?