Brand strategy
makes the fuzzy —crystal clear.
There is no point to have a beautiful design if it isn’t going to take you where you want to go. Brand Strategy is like insurance for design. It lays the foundations with facts, research, and YOUR vision for your brand. It gives you clarity, direction, and peace of mind to execute with validation.
IF YOU ARE STRUGGLING WITH
Lack of Clarity
01
Constant Tweaking
02
Brand Shame
03
Not Standing Out
04
Not Knowing What’s Next
05
Leveling Up
06
Identifying with your Brand
07
Articulating your Differential
08
Then, Brand Strategy
might be right for you.
What to expect
1 THE AUDIT
We can’t get better if we don’t know what we can do to be better. Understanding where we are now is key to avoiding a terrible execution afterward. The audit is meant to highlight the small and big fixes so that when the time comes, we learn from our mistakes and keep doing the things that serve us well.
2 THE MARKET
Nothing is created in seclusion. Our brand will live in a market surrounded by other options. It’s important to be aware of the market to find ways to stand out. When everyone zig, we should zag. Differentiation is a must, as well as research analysis to craft a positioning that makes sense and makes us stand out.
3 THE ESSENCE
No one says it better than Simon Sinek: “People don’t buy what you do, they buy why you do it.” Having clarity on your why allows you to know what you stand for and craft a message that will attract your kind of people. The people that believe what you believe. By the end of the strategy, you will have the right words to tell everyone what your brand is all about and shout it from the roof.
4 THE VISION + PLAN
Knowing where you are going isn’t enough to make it happen. You need a roadmap, a set of actions, a priority list. I will provide a tailored action plan to take you from point A to point B. One that fits your immediate needs and resources. A strategy you can’t execute will only cause frustration, this is why I don’t believe in cookie-cutter strategy templates. Every action plan considers your skill level and where you are in business.
SIGNATURE PRODUCT
Seasoned Strategy
INCLUDES:
Brand Exploration Questionnaire
Workshop of 2 hrs (Zoom or In-Person)
Brand Audit (Zoom Presentation)
Competitive Analysis / Market Research
Buyer Persona Creation (2-3)
Positioning Statement
Brand Core & Belief System
Values & Adjectives
Brand Personality
Voice and Tone
Brand Architecture
PDF & Video Recording of Strategy
STARTING AT $2500
A typical timeline looks something like this
PRE-WORK
Sign the Contract (Square)
Agree on Starting Date
Establish Payment Schedule / Pay Deposit
Fill up the Questionnaire (Notion)
WEEK ONE, TWO & THREE
Strategy Workshop (2 hrs+)
2 weeks of Development
Presentation of Strategy Document (Zoom or In Person)
WEEK FOUR
Changes to Strategy
Final Delivery of Files (Google Drive)
**Timelines will depend on availability and can be rushed for an additional fee.
OTHER STRATEGY PRODUCTS
Expansion Strategy
This service is perfect if your brand has gone through some changes lately. This could be a transfer of ownership, an expansion of services, products, or a new market, the relocation of your company, or pivoting of some sort. We will reassess what you have and find ways to support you in this season of change best.
-
Will depend on the scope of the project, but most likely will include:
Discovery / Briefing Call
Strategy Call (2HRS)
Audit & Research
Strategy Presentation (PDF)
Action Plan* with next steps (PDF)
**In the case that I am able to execute any of the steps of the action plan, a quote will also be provided with it.
-
A clear understanding of their brand foundations
A successful product, service, or prototype that is ready, or close to being ready (85%)
A budget of 3k+
The Quick Glance
The Quick Glance is a quick way to get virtual consulting services. Are there questions you want to answer or get my opinion on? Are you struggling with coming up with ideas, or would like to get a set of fresh eyes on a product, service, or offering? Maybe you DIY your website and want to make sure someone looks at it? These calls would be perfect for that.
-
Briefing Questionnaire
Video call via Zoom (2HRS)
Recording of Video Call
Loom Video with Recommendations
-
Previously have worked with Ale Now in strategy, branding, and/or consulting services
White Labeling Strategy
Brand Strategy is not everyone’s cup of tea. Even though it is important to offer this service in order to create branding that serves your clients right, you don’t have to learn the ins and outs, or worst, offer it but completely hate doing it. I created this offer to help you outsource this service without having to take your clients out of your ecosystem.
-
Will depend on the scope of the work and the areas that you need support. But could include the following:
Support on how to sell Brand Strategy
Strategy Workshop Call (2HRS) with the client, and designer present
Strategy Presentation Video Call with all parties present
Collaborative strategizing
Adaptation of Design Deck for presentation
Delivery of files (Indesign & PDF)
Support with client’s changes, questions, and answers after the strategy is delivered. (Max 1 Month)
-
Be a brand designer with 4+ years of experience
Offer branding packages of 5k or more
Value brand strategy and giving your clients what they need and not what they don’t
Treat your clients and employees with respect and consideration
Esther Knox - Sereth Design
“Working with Ale Now was hands down the best investment that I could’ve made at this point in my business.”
I had been running my business with an extremely vague strategy, and as much as I tried to work through things myself, I knew I needed an outsider’s perspective. After working with Alejandra on my strategy, I walked away with so much clarity in who I serve, why I serve them, an action plan, and overall excitement for my business to grow and step into this next phase. If you’re looking for the slightest bit of insight, look no further - Alejandra will give it to you AND MORE.
